29 Apr 2015
Friends, by now you’ve all probably heard that Sphero is involved with the latest Star Wars movie – specifically with the new Droid character, BB-8.
While we can’t share many details with you at this point, we can say that it has been an incredible honor to work alongside Disney and Lucasfilm on one of the most exciting new characters added to the Star Wars universe. Opportunities like this are rare. Once in a lifetime. We know this. And we know that our current fans, as well as our new Star Wars fans, will be expecting an extraordinary BB-8 experience.
We are confident we can deliver that experience.
This is the beginning of a revolution in the toy industry. Technology advancements have made it possible to build the toys of the future and create experiences that, until today, have only been portrayed in science fiction. Just think, people will be able to own a piece of the movie. They’ll have it in their homes, and will be able to relive an experience that is authentic in every way to the entertainment on-screen. It’s an exciting time, and we are thrilled you have chosen to be a part of this journey.
Everyone said 2015 would be “The year of the Drone.” We’re here to tell you this is “The year of the Droid."
Again, we’ll share more details with you as soon as we can. But for now, you can stay up to date on our official BB-8 page here: http://gosphero.com/starwars.